The article presents three visual discourses conflicting in the field of photography: the discourse of aesthetic tradition, ideology and museumlaboratory. Although in every one of them the image of nature is used, they are essentially determined by the frameworks of social discourses which specify man’s position in the relation to nature. In the first part, referring to the 19th photography, the author reaches to the contemporary status of nature’s depiction as views and not images; a consequence of which was the perception of nature as „an imaginary site” (Belting, Batchen). The second part is devoted to the entanglement of photography in ideological discourse (Krauss, Galassi, Clarke). In the third part, the author presents the work of contemporary female photographers (Lou Spence, Gina Glover, Sanna Kanisto) and the images of nature provide a tool for critical analysis of the conventionality of photography and its subjugation to social conventions (Wells, Macnaghten, Urry).